Smith Brothers Making a Hard-fought Comeback

Posted on by Chief Marketer Staff

Smith BrothersRobert Channick (Chicago Tribune)

With its market share all but gone, 3 years ago a private-equity firm took on the challenge of reviving Smith Brothers cough drops. Now innovative new products, plus old-time favorite flavors, and some humorous nostalgic marketing are showing promise for the beleaguered brand. You’ll find the drops in Chicago-area Walgreens, with high hopes for a national roll out.

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