The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the economy is of primary concern, shoppers exercise more discretion about where and how they spend their money.
Loyalty can be stolen
Shoppers will deviate from past shopping habits to achieve additional value. Taking queues from the economy, 61% cited price/value as the primary reason driving them to a retail destination.
Source: bds mktg Street Intelligence