->

Consumer Marketing

->

->

Sears Seeks "Laundry Extremes" in Kenmore Video Contest

Sears Seeks “Laundry Extremes” in Kenmore Video Contest

Posted on September 3, 2009 by Brian Quinton

Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.

Three winners will receive appliances from the Elite line.

People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.

Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.

Kenmore will also donate $10,000 as well as 50 cents for each video viewed (up to $25,000 for the total donation) to the Jane Goodall Institute for use in its programs.

Also at the site, Amy Clark, founder of MomAdvice.com, offers cleaning tips.

Related Posts

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

March 1, 2024 by Mandy OBrien - Affiliate marketing

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

February 16, 2024 by Kaylee Hultgren

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

January 19, 2024 by Kaylee Hultgren - CEOs

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

December 28, 2023 by Kaylee Hultgren - College Football Marketing

United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies

December 22, 2023 by Chief Marketer Staff - Communications

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

December 8, 2023 by Kaylee Hultgren - brand marketing

CMO Corner: On the Convergence of PR and Marketing

December 8, 2023 by Chief Marketer Staff - Chief Marketing Officers

The 2024 Agency Elite Top 100 From PRNEWS

November 30, 2023 by Chief Marketer Staff - agencies

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

November 17, 2023 by Chief Marketer Staff - Audience Targeting

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 by David Lokes - Brand Metrics

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

November 10, 2023 by Kaylee Hultgren - Brand Building

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

November 3, 2023 by Kaylee Hultgren - Anthropologie

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

November 2, 2023 by Chief Marketer Staff - CMOs

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

October 30, 2023 by Chief Marketer Staff - Content-Based Marketing

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

September 29, 2023 by Kaylee Hultgren - Brand Campaigns

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!