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Pfizer Circulates a Fear of Getting Old

By Jul 16, 2014

Stuart Elliott (NYT)

Pfizer A Fear of Getting OldWe all think it. We all fear it. Yet, Pfizer is putting the “fear of getting old” front and center in a new socially driven campaign to reintroduce itself with a steady stream of consumer engagement. The campaign refocuses the 2012 program “Get Old” by introducing the hashtag #FOGO and additional social content.