Papa Gino’s Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.
New England franchisees Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches are doing just that with a “Swipe and Score” Rewards Sweepstakes.
The winner gets eight VIP suite tickets to a baseball game at Boston’s Fenway Park. The nine-week promo ends Sept. 5 and will build on the program’s more than 200,000 members by requiring non-members to sign up in order to enter the sweeps.
To keep the momentum going, more than 5,000 prizes will be awarded, including weekly giveaways of Red Sox tickets, hats and T-shirts, and a year’s worth of Papa Gino’s pizza or D’Angelo lunches. An instant-win game will award loyalty program bonus points.
The sweeps can be entered at http://papaginodangelorewards.com or in-store, and members get entered when they use their cards at restaurant locations. Facebook and Twitter fans can also earn promotional codes during the sweepstakes.
Got an incentives tip to share? Contact Patricia Odell at [email protected]
