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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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IKEA Shelter Dogs

Article

Jul. 31 2014




Rescue Animals Marketed with IKEA Furniture

This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.

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Hillshire Craft Link Sausage

Article

Jul. 30 2014




Hillshire iBeacons Market Craft Link Sausage

Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!

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NIVEA-Body-Care-Beiersdorf

Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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lovehate595

Article

Jul. 23 2014




The Top 10 Brands Biz People Love (and Hate)

What’s your favorite brand? See how it stacks up in this list of the Top 10 most loved, and least favorite, brands.

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Football-On-Your-Phone_Grey595

Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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share a coke

Article

Jul. 16 2014




Have You Shared a Coke Lately?

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

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Pfizer A Fear of Getting Old

Article

Jul. 16 2014




Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

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2014 World Cup Marketing

Article

Jul. 09 2014




Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

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Frankenfood Truck

Article

Jul. 07 2014




Free Frankenfood for All!

Spike TV marketed its new Frankenfood series with a mobile truck and plenty of free food.

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Wendy's Steakhouse Deluxe Burger

Article

Jul. 07 2014




Wendy’s Mystifying Execution 3

Wendy’s and StubHub get together to push Wendy’s new Steakhouse Jr. Cheeseburger Deluxe.

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