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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Article

Aug. 20 2014




Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

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Panera loyalty

Article

Aug. 20 2014




Selfie Value: The Loyalty Power of Must-Share Moments

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

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farmlandbaconclub595

Article

Aug. 14 2014




Farmland Calls for Bacon Lovers to Unite

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

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toyota red zone

Article

Aug. 13 2014




Toyota Tries Something New with NFL; Fans See Red

Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.

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Article

Jul. 31 2014




American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit 1

American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.

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IKEA Shelter Dogs

Article

Jul. 31 2014




Rescue Animals Marketed with IKEA Furniture

This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.

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Hillshire Craft Link Sausage

Article

Jul. 30 2014




Hillshire iBeacons Market Craft Link Sausage

Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!

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NIVEA-Body-Care-Beiersdorf

Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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lovehate595

Article

Jul. 23 2014




The Top 10 Brands Biz People Love (and Hate)

What’s your favorite brand? See how it stacks up in this list of the Top 10 most loved, and least favorite, brands.

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Football-On-Your-Phone_Grey595

Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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