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9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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mercedes-pebble-355

Article

Mar. 17 2014




Tech Trends: Wearables, WhatsApp, Instagram and Beacons

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

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cause marketing campaign

Article

Mar. 12 2014




Unlikely Competitors—ConAgra and P&G—Pair for Cause Marketing Campaign

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

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Ink Master

Article

Mar. 10 2014




Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

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Article

Mar. 07 2014




Oscar Mayer’s Zany Bacon Scent Alarm Clock

Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App

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2014 PRO Awards

Article

Mar. 07 2014




Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!

You know you’re special! Get the recognition you deserve with a 2014 PRO Award.

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Break595

Article

Mar. 06 2014




The New Customer First, Prospect Second Mindset

CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.

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jameson595

Article

Mar. 06 2014




Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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Twinkies prepare your cake face

Article

Feb. 28 2014




Marketing Wizardry Pulled Hostess Back from the Brink 1

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

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digital-retail_595

Article

Feb. 28 2014




How Grocers Transform Traditional Shopping Habits with Digital

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

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