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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Aug. 01 1998




Reel Deals

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

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Aug. 01 1998




100 years of Promotion

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

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Aug. 01 1998




European Gold Pro Award Winners Chosen

Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking

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Aug. 01 1998




A Flinty Look at the Future

Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

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Aug. 01 1998




Coming in next month’s PROMO

Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year

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Aug. 01 1998




True True North

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

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Aug. 01 1998




Deal Makers

Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned

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Aug. 01 1998




Association News

Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

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Aug. 01 1998




Playing a Golden Oldie

Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA’s specialty import division in the early ’90s,

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Aug. 01 1998




Busytown Goes Mobile

HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

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