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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Aug. 01 1998




Animorphs Changing into a MultiMedia Success

NEW YORK Quick, think of a successful children’s book series that was turned into a hit TV show? If you answered Goosebumps, you’re right, but execs at

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Aug. 01 1998




True True North

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

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Aug. 01 1998




Association News

Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

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Aug. 01 1998




Direct

Winning Big Snyder Communications Inc., Bethesda, MD, announced that its’ wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with

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Aug. 01 1998




Son of Gorditas

Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

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Aug. 01 1998




It’s About Time

If you feel like you’re caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

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Aug. 01 1998




The Two Lives of Marvin, the Deli King

Last month, I had to shoot a photograph in the rustic part of Connecticut for a promotion. It was a cool and beautiful Saturday.At lunch I drove around

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Aug. 01 1998




Busytown Goes Mobile

HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

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Aug. 01 1998




Rudolf Gains More Friends

NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any

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Aug. 01 1998




On the Net

Net Pay Hoping to attract a million customers by year’s end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

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