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Promotional Marketing

The Top 10 Brands Biz People Love (and Hate)

Ayaz Nanji (MarketingProfs) Business decision-makers are behind this list of the top 10 brands—from a mix of industries—led by Coca-Cola and PepsiCo. The report also identifies the top 10 least

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Aug. 01 1998




TECHNOLOGY

This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.

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Aug. 01 1998




I Scream You Scream

It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

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Aug. 01 1998




Feeding the Ego

Faced with fierce competition and fading sales, Nabisco will try to revive its SnackWell’s brand cookies and crackers with a new look, new theme, and

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Aug. 01 1998




Agency Moves

Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen

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Aug. 01 1998




Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

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Aug. 01 1998




Crazy Like a Fox?

Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson’s International

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Aug. 01 1998




It Takes a Villager to Raise a Rugrat

Nickelodeon’s Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around

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Aug. 01 1998




 

Jul. 01 1998




Tommy Screams

Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

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Jul. 01 1998




Association News

A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

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