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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Nov. 01 1998




Sony Turns Up Volume on Max TV

With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

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Nov. 01 1998




E-Mail’s Marketing Magic

All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

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Nov. 01 1998




Racking Up the Miles

Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at

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Nov. 01 1998




Is There Life After Promotion?

Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They’re all former promotion executives who have “graduated” from the business and

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Nov. 01 1998




The Next Big Thing

One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

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Nov. 01 1998




Over There, It’s All Just Marketing

Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

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Nov. 01 1998




On the Net

The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

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Nov. 01 1998




FSI Power

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

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Nov. 01 1998




Singer finds Modern Bride

NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

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Nov. 01 1998




Supernatural Sounds

LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s

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