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Promotional Marketing

The Top 10 Brands Biz People Love (and Hate)

Ayaz Nanji (MarketingProfs) Business decision-makers are behind this list of the top 10 brands—from a mix of industries—led by Coca-Cola and PepsiCo. The report also identifies the top 10 least

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Nov. 01 1998




Making Goals, Playing the Game

Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

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Nov. 01 1998




Deal Makers

David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children’s Programming. Palmer had been vp of marketing for MGM’s Consumer

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Nov. 01 1998




Pillow Talk, and More

BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

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Nov. 01 1998




Joe Camel, Meet George Generic

It’s been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to

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Nov. 01 1998




Coming in next month’s PROMO

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile

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Nov. 01 1998




Pepsi Targets Aussie Twentysomethings

SYDNEY – Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand’s growth from 5 to 11 percent

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Nov. 01 1998




Malling Betty

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

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Nov. 01 1998




Beat This!

Whoever wins this one won’t need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd’s of London, Flycast Communications,

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Nov. 01 1998




Blues Redo

Kraft Foods is expanding the “I want the blues!” contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft’s market

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Nov. 01 1998




Account-Specific Spotlight: Phoenix

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

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