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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Nov. 01 1998




Flower Power Hour No Web Page of Love

Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional

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Nov. 01 1998




World PRO Awards of Excellence Winners Named

CHICAGO – Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine’s eighth annual World PRO Awards of Excellence

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Nov. 01 1998




Is There Life After Promotion?

Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They’re all former promotion executives who have “graduated” from the business and

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Nov. 01 1998




New World Order at Frankel

A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members

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Nov. 01 1998




Pillow Talk, and More

BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

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Nov. 01 1998




Deal Makers

David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children’s Programming. Palmer had been vp of marketing for MGM’s Consumer

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Nov. 01 1998




Joe Camel, Meet George Generic

It’s been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to

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Nov. 01 1998




The Smell of Selling

The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither

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Nov. 01 1998




Making Goals, Playing the Game

Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

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Nov. 01 1998




Herbal Effervescence

Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

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