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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Nov. 01 1998




People: Marketing Services

Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,

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Nov. 01 1998




On the Net

The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

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Nov. 01 1998




FSI Power

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

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Nov. 01 1998




Singer finds Modern Bride

NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

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Nov. 01 1998




Supernatural Sounds

LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s

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Nov. 01 1998




Slicks Hit the Road

Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause

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Nov. 01 1998




New World Order at Frankel

A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members

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Nov. 01 1998




Sitings

FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective

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Nov. 01 1998




Making Goals, Playing the Game

Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

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Nov. 01 1998




Deal Makers

David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children’s Programming. Palmer had been vp of marketing for MGM’s Consumer

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