HOME > Promotional Marketing > In-Store/POP > MACY’S NEW LINE, AND SPOKESPERSON, TARGETS HISPANICS
 

Macy’s New Line, and Spokesperson, Targets Hispanics

By Dec 05, 2013

Elizabeth A. Harris (NYT)

Macy's and Thalia SophiMacy’s is launching a new line of clothing and accessories with the Mexican pop star Thalía Sodi that caters to Hispanics. This author discusses the heightened importance retailers like Macy’s, Kmart, Target and others place on attracting the country’s fastest growing Hispanic population.

More articles on sponsorships:

The NBA Picks up Diageo in Multiyear Sponsorship Deal

How Chrysler’s Francois Scored Marketing Gold in Will Ferrell

Sponsorship Pairs Men’s Health with Total Cereal