Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks.
Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars.
Under the "Red Carpet Dreams Sweepstakes" Regal Crown Club members are entered for their chance to win the trip by attending Oscar nominated films at any of the firm’s theaters nationwide.
The grand-prize package for two sets of winners includes access to view the celebrities arriving on the red carpet from the fan bleachers. The sweeps is in partnership with the Academy of Motion Pictures Arts and Sciences.
To participate, people can join the club or members can use their own club cards when purchasing tickets to be automatically entered through March 6. There are 6 million active members in the Regal Crown Club.
To further participation in the promotion, Regal has added an incentive: club members will receive five extra credits for each ticket they purchase to a nominated film during the sweepstakes dates. The club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies.
Regal has been running the promotion since 2005. Last year, 500,000 entries were recorded.
