VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort. The deal also gives Signature cardholders special access to the Old Course at St. Andrews in Scotland, thanks to an ongoing relationship between Pinehurst and St. Andrews. Earlier this month, Visa signed a similar deal with Sonoma County Vintners to give Signature cardholders special deals at the assocation’s 150 member wineries (PROMO P&I, Feb. 7).
SMELL THIS: Cardmaker Arthur Blank & Co. has introduced a line of Scratch ‘N’ Sniff plastic cards, with 120 scents to choose from. Boston-based Arthur Blank makes cards used for loyalty, gift-card and membership programs.