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Carl’s Jr. Gets Up to 39% Redemption in New Mobile Rewards Program

By Jun 02, 2010

Regional Carl’s Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones.The program has seen redemption rates of up to 39%.

Tetherball, a provider of mobile loyalty and rewards services, and Star Chasers Oklahoma Inc., the franchisee of 39 Carl’s Jr. locations launched the rewards program for Carl’s Jr. stores, including two in Texas.

“The fast food chain views mobile marketing as an easy integration into its existing marketing and advertising programs,” said Troy Beats, vice president of marketing and operations for Star Chasers Oklahoma, in a release.

He said the mobile program is not only rewarding loyal customers but also reaching a broad range of new customers because of the extensive number of people using cell phones.

Customers opt in to the program and receive, on average, one text coupon offer per week. The text offer includes special promotional codes that allow stores to track redemptions via their point-of-sale systems.

Spending on mobile marketing is expected to increase this year among both brands and agencies, according to a recent survey from www.DM2PRO.com in collaboration with mojiva.com.

Agencies reported that in 2010 client spending on mobile ad budgets would average $260,000, compared to $143,000 in 2009, an 80% increase in spending,

On the brand side, managers indicated that mobile ad spending would more than double, from an average $269,000 in 2009 to $679,744 in 2010.