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Fall Marketing Campaigns, With an Eye on Holiday Sales

By Sep 12, 2013

Stuart Elliott (NYT)

advertisingHow concerned is Madison Avenue about the mood of consumers as the crucial fall and Christmas shopping seasons near? Well, one sign of the uncertain times is that Kmart and the Draftfcb agency have already started running a commercialpromoting Kmart’s holiday layaway program—more than a hundred days before Christmas. The author lays out some unusual campaigns.