MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else.
MasterCard users are automatically registered to win in the “Joy of Giving” sweepstakes after making holiday purchases using their card or by registering online at http://www.priceless.com through Jan. 2.
Nine randomly selected winners—one during each week of the promotion—can choose from four prize packages, including cars, exotic getaways for four, jewelry or home entertainment packages.
People will receive double entries each time they use MasterCard PayPasscards or use their cards for purchases at Best Buy stores or online at http://www.BestBuy.com.
“The notion of winning two identical gifts, one for yourself and one for someone special, is something that distinguishes this initiative from others,” said Amy Fuller, MasterCard group executive, Americas marketing, in a statement.
MasterCard is plugging the sweepstakes as part of a “Joy of Giving” multimedia campaign, including TV and radio spots, print and online banner ads, and direct mail.
In addition to the sweepstakes, consumers can also register for an instant win game on priceless.com up to 10 times daily for a chance to win identical gift cards from MasterCard or Best Buy. That game will produce a daily winner through the promotional period.