HOME > Web Marketing > Content > CONTENT MARKETING IS NOT ADVERTISING
 

Content Marketing is NOT Advertising

By Apr 16, 2014

John Hall (Forbes.com)

content marketing

Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over time, it significantly drives down conversion costs. This article offers tips on preparing and evaluating content marketing and yielding benefits.