HOME > MUST READ > BRANDING BATTLE WAGES FOR SOCHI
 

Branding Battle Wages for Sochi

By Sep 05, 2013

(Chicago Tribune via Reuters)

olympic marketingOfficial Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics and the 2016 Summer Games in Rio de Janeiro, according to a report released last weekend.