Big Brands’ PPC Ads: The Good and the Bad
(WordStream) Elisa Gabbert
Big brands are easy to look up to in many ways. While they may have budgets and opportunities that have smaller businesses salivating with jealousy, they aren’t perfect. Here you will find Gabbert’s detailed critiques of PPC ads from five big brands. For example, one from Olay smartly uses a registered trademark symbol (the use of symbols can improve ad performance) and includes an appealing offer. However, the headline is so long that it gets cut off and the description doesn’t take full advantage of the available space. She provides plenty of takeaways and ideas to steal.
