This article chronicles a daring move by the Bacardi brand to shift far away from its marketing comfort zone. This holiday, an important time frame for the category, Bacardi has turned marketing its products through messaging and creative that traditionally played heavily on social drinking occasions to a program that focuses solely on the brand’s history … and it helps to have a tumultuous one.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.