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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Hotels.com Captain Obvious

Article

Apr. 03 2014




Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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budgets595

Article

Feb. 28 2014




Budgets Shift To Content Marketing CMO’s Say

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.

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RPI

Article

Feb. 22 2014




RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

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content marketing

Article

Feb. 20 2014




5 Killer Tips to Improve Content Marketing 1

Make some noise with these five content marketing techniques that flat out get results.

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content marketing

Article

Feb. 19 2014




How do You Stack up in Content Marketing: Infographic

This infographic details the current state of content marketing, including key trends and challenges.

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video marketing

Article

Feb. 19 2014




5 Tips to Make Video Marketing Work Hard for Your Brand

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

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scion

Article

Feb. 16 2014




Digital Ad Test Drives Scion Sales

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

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content marketing

Article

Feb. 05 2014




Corporate Websites, in Decline, Need a Content Makeover

Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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