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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Article

Sep. 18 2014




Keys to Creating Killer Content

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.

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Article

Sep. 11 2014




Event Tracking & Content Marketing ROI

Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.

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holiday-snowman

Article

Sep. 02 2014




Top 6 Holiday Retail & Consumer Trends

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

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Article

Aug. 28 2014




You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

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Article

Aug. 06 2014




Focus on the Customer, Not Yourself, in Inbound Marketing 2

How have your customers changed and how have you responded?

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Article

Jul. 30 2014




Creating Customer Loyalty With Personalization

Here are six ways that marketers can improve their customer’s experience on their websites.

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Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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Internet-apps-on-TV

Article

Jul. 18 2014




The Impact of Internet of Things on Data and Marketing

Learn three ways the Internet of Things will improve marketing.

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BIC

Article

Jun. 10 2014




BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

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crystal-ball

Article

Jun. 04 2014




Forecasting Helps Marketers Set Digital Budgets 1

Goal setting and forecasting is essential in creating a successful digital marketing budget.

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