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Mobile Targeting

Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories shared by representatives of these Read and Discuss

mobile consumer data

Article

Dec. 17 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

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money-355

Article

Dec. 04 2013




Marketing Tech Investments to Watch in 2014

As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.

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location-based marketing tools

Article

Dec. 02 2013




Cutting-Edge Location-Based Marketing Tools for 2014: Infographic

This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.

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mobile consumer privacy

Article

Nov. 25 2013




Mobile Consumer Data: Protecting Privacy While Creating Value

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

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mobile sites

Article

Nov. 14 2013




CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

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lying-355

Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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Facebook mobile ads

Article

Oct. 17 2013




Facebook Flies Solo With Mobile Ad Retargeting

Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

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iPhone 5s iOS7

Article

Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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mobile advertising

Article

Oct. 01 2013




Mobile Ad Creative Sucks, and It’s a Matter of Time and Money

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

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Article

Aug. 21 2013




Special Report – Mobile Event Tech

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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