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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that sa

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google-plus

Article

Jan. 03 2014




Google+ Local Optimization: What You Should Know

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

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Article

Dec. 18 2013




BC Study Shows Impact of Touchscreen on Shopping Behavior

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

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mobile consumer data

Article

Dec. 17 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

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Article

Dec. 04 2013




Marketing Tech Investments to Watch in 2014

As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.

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location-based marketing tools

Article

Dec. 02 2013




Cutting-Edge Location-Based Marketing Tools for 2014: Infographic

This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.

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mobile consumer privacy

Article

Nov. 25 2013




Mobile Consumer Data: Protecting Privacy While Creating Value

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

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mobile sites

Article

Nov. 14 2013




CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

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Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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Facebook mobile ads

Article

Oct. 17 2013




Facebook Flies Solo With Mobile Ad Retargeting

Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

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iPhone 5s iOS7

Article

Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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