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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that same principle to their campaigns. Which begs the question: sho

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mobile-friendly retailers

Article

Jan. 27 2014




How Mobile-Friendly Retailers Engage Consumers—and Boost ROI

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

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database marketing

Article

Jan. 23 2014




Is 2014 the Year for Personalizing Big Data on Screen?

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

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texting

Article

Jan. 23 2014




7 Goals to Amplify Text Messages

Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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email-envelope-screen-595

Article

Jan. 13 2014




Creating a Meaningful Mobile Email Strategy

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

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google-plus

Article

Jan. 03 2014




Google+ Local Optimization: What You Should Know

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

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Screen Shot 2013-12-18 at 10.27.53 AM

Article

Dec. 18 2013




BC Study Shows Impact of Touchscreen on Shopping Behavior

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

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mobile consumer data

Article

Dec. 17 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

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money-355

Article

Dec. 04 2013




Marketing Tech Investments to Watch in 2014

As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.

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location-based marketing tools

Article

Dec. 02 2013




Cutting-Edge Location-Based Marketing Tools for 2014: Infographic

This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.

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