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Mobile Targeting

Six Mobile Messaging Types and How to Use Them

Push technology, the short message format, is an incredibly rich, widely used, communication channel, but it’s not the only outbound messaging option. CMOs often spend too much time trying to drive

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loyalty

Article

Jul. 11 2013




Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

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crystal-ball-595

Article

Jul. 02 2013




Using Mobile Data to Change Consumer Behavior

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

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mobile app marketing

Article

Jun. 27 2013




7 Dos and Don’ts of Mobile App Marketing: Infographic 1

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

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mobile conversion

Article

Jun. 12 2013




5 Tips to Boost Mobile Conversions

Mahi de Silva   (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]

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Foursquare paid promotions

Article

Jun. 06 2013




Foursquare Paid Promotions in Trial With Small Businesses

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

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mobile595

Article

May. 09 2013




Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

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grandpa595

Article

May. 06 2013




Texting with Grandma: 5 Facts You Should Know About Seniors 55+

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.

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AARP-crop

Article

May. 01 2013




Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

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texting157

Article

May. 01 2013




How Text Messaging Can Drive App Engagement and Revenues

(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]

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woman-mobile-355

Article

May. 01 2013




Six Steps to Improving Mobile User Behavior

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

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