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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that same principle to their campaigns. Which begs the question: sho

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Article

Apr. 22 2014




CM Asks….What’s Your Favorite App?

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

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genghis-355

Article

Apr. 21 2014




Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

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Mobile retail

Article

Apr. 15 2014




Optimizing Mobile Marketing Apps With Analytics 1

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

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mobile sites

Article

Apr. 09 2014




Six Mobile Messaging Types and How to Use Them

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

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Basketball

Article

Apr. 04 2014




iBeacons, Apple’s Passbook and Customer Engagement 1

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

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consumer engagement

Article

Apr. 02 2014




4 Real-Time Engagement Strategies

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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Mobile apps

Article

Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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mobile-355

Article

Feb. 16 2014




4 Tips for Improving Your Mobile Data Strategy 1

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

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Mobile apps

Article

Feb. 02 2014




Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

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BRIC595

Article

Jan. 30 2014




Are you up on the Benefits of Mobile Advertising in BRIC Nations? 1

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

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