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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that sa

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one direction kik

Article

May. 20 2014




3 Tips for Capitalizing on Mobile Messaging

There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.

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Home Depot

Article

May. 13 2014




4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

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Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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mobile-tictac-355

Article

Apr. 29 2014




Brands Create Engagement With Mobile & Social

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

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Article

Apr. 29 2014




Marketers Need to Improve Mobile Infrastructure: Report

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

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many small light bulbs equal big one

Article

Apr. 22 2014




Facebook Emphasizes Local in Taking Graph Search Mobile

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

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Crumpled question marks heap

Article

Apr. 22 2014




CM Asks….What’s Your Favorite App?

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

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Article

Apr. 21 2014




Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

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Mobile retail

Article

Apr. 15 2014




Optimizing Mobile Marketing Apps With Analytics 1

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

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mobile sites

Article

Apr. 09 2014




Six Mobile Messaging Types and How to Use Them

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

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