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Mobile Targeting

Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that same principle to their campaigns. Which begs the question: sho

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ios8

Article

Jun. 18 2014




IOS 8 Offers New Ways to Interact With App Users

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

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responsive-mobile

Article

Jun. 04 2014




Maximizing Your Mobile Traffic — 3 Tips

Engagement should be instant for mobile campaigns in order to capture and convert leads.

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mobile apps

Article

Jun. 02 2014




Does Targeted Push Text Work Better than Broadcast? Report

This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

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mobile consumer privacy

Article

May. 22 2014




25 Takeaways for Killer Mobile Marketing: Infographic

Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.

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one direction kik

Article

May. 20 2014




3 Tips for Capitalizing on Mobile Messaging

There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.

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Home Depot

Article

May. 13 2014




4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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mobile-tictac-355

Article

Apr. 29 2014




Brands Create Engagement With Mobile & Social

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

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UA_report_595x335

Article

Apr. 29 2014




Marketers Need to Improve Mobile Infrastructure: Report

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

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many small light bulbs equal big one

Article

Apr. 22 2014




Facebook Emphasizes Local in Taking Graph Search Mobile

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

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