Research

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Mar. 28 2013

Email Segmentation and Targeting—A Chief Marketer Tech Round-Up

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Article

Jan. 30 2013

What you need to know to improve open and clickthrough rates in 2013

What you need to know to improve open and clickthrough rates in 2013 More...

Jan. 24 2013

Marketing Budgets up Globally, But Challenges Persist

Marketing budgets, staffing levels and trading conditions improved in January, according to Warc's latest Global Marketing Index. More...

Dec. 11 2012

Tis’ the Season for Gift Cards: NRF

Shoppers plan to spend more than ever before on gift cards over the holiday shopping season. More...

Dec. 04 2012

Social Connections Paying off for Brands: Study 2

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, More...

Nov. 28 2012

Nontraditional Endurance Events Help Drive Sponsorship Spending

North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 millio More...

Nov. 28 2012

Marketers Unprepared for Cross-Channel Marketing: Forrester 3

Marketers are unprepared to take on cross-channel marketing considering that 78% believe the strategy is either “important” or “very important� More...

Nov. 27 2012

Cyber Monday Breaks All Records; Mobile Plays a Huge Role 3

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending. More...

Nov. 19 2012

Digital Coupons Get Notoriety, but Use is Limited 1

This new survey from the Shopper Technology Institute unveils how CPGs use coupons. More...

Aug. 20 2012

CPGs Offer Fewer Coupons with Lower Offers: Study

In the first half of 2012, consumer package goods marketers offered fewer and less attractive coupons, which brought the past three years of redemptio More...