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In-Store/POP

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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social media

Article

Oct. 24 2013




Target Ties Social Media to Stores/Catalogs for Holidays 1

Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

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jockey-355

Article

Oct. 22 2013




PROtober: Jockey’s Ride from Socks to Underwear

Learn more about 2013 PRO Award winning brand Jockey’s ride from socks for lumberjacks to underwear for everyone.

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PRO3

Article

Oct. 10 2013




2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

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Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

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Article

Oct. 07 2013




PROtober: A Quick and Crisp Look at Lay’s Potato Chips

The Marketing Arm won three gold PRO Awards this year for its “Lay’s Do Us a Flavor” campaign for Lay’s Potato Chips/Frito Lay—Best Idea or Concept, Best Multidiscipline Promotion and Bet Promotion Generating Brand Awareness.

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Stop bullying

Article

Oct. 03 2013




Fight Against School Bullying Expands to Store Shelves

Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

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iPhone 5s iOS7

Article

Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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Michele Obama American Grown

Article

Sep. 19 2013




First Lady Urges Marketing of Healthy Food to Kids

First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

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Article

Sep. 05 2013




Dunkin’ Donuts Apologizes for Blackface Ad 5

Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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produce595

Article

Aug. 27 2013




Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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