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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Apr. 16 2003




OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES

A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

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Apr. 01 2003




Retailored to Fit

After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

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Apr. 01 2003




Brands Beware

There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

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Mar. 01 2003




Ask the pharmacist

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

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Feb. 01 2003




Gee, Dad, where did that come from?

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

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Sep. 01 2002




Sample Size

IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the

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Jun. 01 2002




In-store Services: Retail Wrangling

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

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Jun. 01 2002




P-O-P Displays: Account Specifics

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

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Jun. 01 2002




Sampling: A Softer Sell

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

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Jun. 01 2002




Simon Cries Foul Again

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

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