Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Promotional Marketing > IN-STORE/POP

In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

Read and Discuss

Aug. 01 2001




Clutter: More Than Meets the Eye

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

More...

 

Aug. 01 2001




Clutter: Mall Bawl

The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

More...

 

Jul. 01 2001




Wal-Mart Goes Private 1

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

More...

 

Jun. 01 2001




Cherry Jubilee

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

More...

 

Jun. 01 2001




Account-Specific Print Ads?

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

More...

 

May. 01 2001




P-O-P Displays: On Solid Ground

The need for results sends P-O-P spending up 18.1 percent.

More...

 

May. 01 2001




Sampling: Brand Handing

Event marketing helps push spending 7.1 percent.

More...

 

May. 01 2001




In-Store Marketing: Moving Targets

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

More...

 

Jan. 01 2001




P-O-P The Last Stand

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

More...

 

Jul. 01 2000




Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

More...