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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jun. 19 2003




CVS Launches Sampling Co-op

CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

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Jun. 17 2003




Wal-Mart Gets Ready to Retail-Tain

Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based

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Jun. 05 2003




Dannon Digs Sand Soccer

The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,

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May. 28 2003




L’Oreal Brings 1 Million Garnier Samples to Health Clubs

L’Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L’Oreal works with the

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May. 01 2003




Shoppers Drift from Supermarkets

Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s

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May. 01 2003




Down in the Mall

While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

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Apr. 16 2003




OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES

A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

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Apr. 01 2003




Retailored to Fit

After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

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Apr. 01 2003




Brands Beware

There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

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Mar. 01 2003




Ask the pharmacist

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

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