Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > SPONSORSHIPS/TIE-INS

Sponsorships/Tie-Ins

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

Read and Discuss

Aug. 12 2010




Jamba Juice CMO on the Brands First Professional Sports Partnership

Jamba Juice has launched its first professional sports league relationship, choosing the Women’s National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition

More...

 

Jul. 08 2010




HSN Stages Mega Marketing Event with “Eat Pray Love”: Q&A

HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film “Eat Pray Love”

More...

 

Jul. 06 2010




Six Ways to Improve Music Promos ROI

Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters

More...

 

May. 18 2010




Ford Gives Away Super Duty Truck as Part of In-Theater Show

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

More...

 

Apr. 12 2010




Brands Power Up Promos for “Iron Man 2”

The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.

More...

 

Feb. 10 2010




Regal Encourages Loyalty with Trip to Oscars

Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars

More...

 

Jan. 21 2010




P&G Adds Sweeps to Cheer Online Soap Opera

Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent

More...

 

Dec. 11 2009




Subway Adds “Biggest Loser” Contestant, as Spokesperson

Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010

More...

 

Dec. 01 2009




Pride of Placement

If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

More...

 

Nov. 19 2009




Hilton Ties Loyalty Contest to Clooney Movie

Fresh from a prominent and recurring placement in the latest cable hit “Mad Men,” Hilton Hotels is partnering again, this time with Paramount Pictures

More...