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Sponsorships/Tie-Ins

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Dec. 01 2009




Pride of Placement

If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

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Nov. 19 2009




Hilton Ties Loyalty Contest to Clooney Movie

Fresh from a prominent and recurring placement in the latest cable hit “Mad Men,” Hilton Hotels is partnering again, this time with Paramount Pictures

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Nov. 19 2009




“Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food

The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.

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Oct. 29 2009




“Motherhood” and Fandango Team to Support Komen Charity at Debut

In recognition that October is Breast Cancer Awareness Month, the producers of the film “Motherhood” have struck a deal with online ticket agency Fandango to provide financial support for cancer health.

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Oct. 20 2009




Bud Light Golden Wheat Buys Up Ads on “SNL”

Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads

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Oct. 07 2009




Hostess Rebate and Sweeps Promotes DVD Release

Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD

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Sep. 24 2009




Hilton Sweepstakes Taps into “Mad Men” Glamour

The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes

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Sep. 21 2009




Taking a ‘You-Turn’ at Madison and Vine

This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior

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Aug. 20 2009




CBS/Pepsi Max to Use Video in Print Ad

CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology

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Aug. 18 2009




Rosemount Wines to Appear on “Hell’s Kitchen”

Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.

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