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Sponsorships/Tie-Ins

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Doritos

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: PGW Experience for PepsiCo

2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”

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Aug. 03 2012




2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Doritos

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project 2

2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.

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May. 09 2012




Visa Attempts Olympic Gold in Social Media: Q&A 1

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa

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May. 03 2012




Soccer, a Way of Life for Hispanics, and now for 7UP, too

7UP has formed a deal with Alianza de Futbol to launch the Sue

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May. 01 2012




Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game 1

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

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Apr. 24 2012




Zippo Finds its Sweet Spot in Musical Events

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

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