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Sponsorships/Tie-Ins

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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Jan. 22 2013




My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

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Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

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Article

Nov. 28 2012




Nontraditional Endurance Events Help Drive Sponsorship Spending

North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.

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Article

Aug. 13 2012




7 Drivers to Increase Sponsorship Value with Consumers

A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property

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Aug. 03 2012




2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project 2

2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.

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Aug. 03 2012




2012 PRO Award Winner: SpyderLynk for Glamour Magazine

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

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Aug. 03 2012




2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T

2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Doritos

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: PGW Experience for PepsiCo

2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”

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Aug. 03 2012




2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

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