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Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Apr. 21 2012

Loyalty Program Not Up to Snuff? Marketers May be the Problem. 7

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?



Apr. 18 2012

Hertz Coupon Value Increases with Facebook Shares 1

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.



Apr. 06 2012

ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.



Apr. 05 2012

Coupon Distribution Drops Following Record Breaking Years 1

A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.




Mar. 28 2012

TV Spots, Price Discounts Work Together at Store Level: Research

traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.



Mar. 28 2012

E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities 2

Six tips to improve your gift card marketing efforts and three new uses for the cards.



Mar. 23 2012

Scotts Puts Values on Facebook Tasks to Encourage Participation 1

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.



Mar. 13 2012

Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing

Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”



Feb. 21 2012

Four Tips for Structuring Employee Incentive Programs

Four tips to help companies structure effective incentive programs.




Feb. 15 2012

The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012