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Incentives

Millennials and their Love for Loyalty Programs

(eMarketer) This new report found that Millennials are a key segment for brand loyalty

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Dec. 18 2012




Mysterious Boxes Make Noteworthy Marketing Tools 4

Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.

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Dec. 11 2012




Tis’ the Season for Gift Cards: NRF

Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.

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Sep. 17 2012




CPGs Apply Loyalty-program Analytic Standards to Mass Advertising 1

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

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Sep. 06 2012




StubHub Converts Quick Sales to Long-term Loyalty

StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Store for Coca-Cola

2012 PRO Award Finalist: The Marketing Store for Coca-Cola and the “My Coke Rewards Million Point Giveaway” incentive promotion.

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Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports 1

2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the “Look and Play Like a Winner” incentive promotion.

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Jul. 24 2012




Parago: Turning Frugals into Frequent Shoppers

Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the “new frugals” coming back.

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