Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > INCENTIVES

Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

Read and Discuss

missed-opportunities595

Article

Apr. 17 2013




3 Missed Opportunities in Customer Loyalty

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]

More...

 
app-posterfeature

Article

Apr. 08 2013




7-Eleven Turns App Development Over to Customers

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

More...

 

Article

Jan. 24 2013




Businesses Spend $22.7 Billion on Gift Cards 1

The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.

More...

 

Jan. 07 2013




Program Design Key to Gamification Success 5

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

More...

 

Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

More...

 

Dec. 18 2012




Mysterious Boxes Make Noteworthy Marketing Tools 4

Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.

More...

 

Article

Dec. 11 2012




Tis’ the Season for Gift Cards: NRF

Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.

More...

 

Sep. 17 2012




CPGs Apply Loyalty-program Analytic Standards to Mass Advertising 1

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

More...

 

Sep. 06 2012




StubHub Converts Quick Sales to Long-term Loyalty

StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports 1

2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the “Look and Play Like a Winner” incentive promotion.

More...