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Incentives

Event & Experiential Marketing Special Report

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Sephora-595

Article

Jun. 11 2014




Sephora Heads to Australia with a Smart Marketing Strategy

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

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2014 PRO Awards Gala

Article

Jun. 09 2014




Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC

Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.

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2014 PROMO Top Shops

Article

May. 20 2014




2014 Top Shops Call for Applications

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

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money-new

Article

Apr. 21 2014




Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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camper da rifare

Article

Apr. 01 2014




Why Marketers Must Disrupt the Path to Purchase

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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hershey-groundhog

Article

Feb. 03 2014




Groundhog Day: The Next Marketing Frontier?

Why are marketers ignoring the promotional potential of Groundhog Day?

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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