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Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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money-new

Article

Apr. 21 2014




Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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camper da rifare

Article

Apr. 01 2014




Why Marketers Must Disrupt the Path to Purchase

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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hershey-groundhog

Article

Feb. 03 2014




Groundhog Day: The Next Marketing Frontier?

Why are marketers ignoring the promotional potential of Groundhog Day?

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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skylanders595

Article

Dec. 03 2013




Consumer Packaged Goods Creative Showdown: Slideshow

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

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merchandise incentive trends

Article

Dec. 02 2013




Luxury Is Back: IRF Merchandise Incentive Trends Report

Five merchandise incentive trends from the IRF’s latest research, including data on budgets, what’s at the top of the list and what to watch.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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