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Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jul. 08 2004




The Power of Pins

Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …

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Jun. 30 2004




Subway’s Four New Warner Bros. Premiums

Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four premiums based on Kids’ WB’s animated series Static Shock. The toys are available through July 4 in Subway Kids’ Pak meals at participating …

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Jun. 24 2004




McDonald’s Unveils Tony Hawk and My Scene Premiums

Tony Hawk’s Boom Boom HuckJam Tour and My Scene dolls are the newest premiums to be found in McDonald’s Happy Meals. Beginning tomorrow through July 22, McDonald’s guests will receive one of eight stunt-based toys featuring skateboarding, BMX biking and …

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Jun. 01 2004




Peddling premium paddling

I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

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Jun. 01 2004




General Mills Packs DIC DVDs In 10 Million Boxes

General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

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Jun. 01 2004




General Motors and Detroit Tigers Give Away Chevys

General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

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Apr. 01 2004




Beanie Madness

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

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Mar. 11 2004




Chrysler Uses CDs as Giveaways

DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles

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Feb. 03 2004




McDonald’s to Roll Out Adult Happy Meals

Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the

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Jan. 15 2004




Heineken and RealNetworks to Offer Music Downloads

Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked

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