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Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Jun. 01 2004




Peddling premium paddling

I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

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Jun. 01 2004




General Mills Packs DIC DVDs In 10 Million Boxes

General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

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Jun. 01 2004




General Motors and Detroit Tigers Give Away Chevys

General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and …

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Apr. 01 2004




Beanie Madness

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

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Mar. 11 2004




Chrysler Uses CDs as Giveaways

DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles

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Feb. 03 2004




McDonald’s to Roll Out Adult Happy Meals

Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the

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Jan. 15 2004




Heineken and RealNetworks to Offer Music Downloads

Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked

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Jan. 13 2004




Carl’s Jr., Hardee’s To Give Away Three Million-Plus Toys

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

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Nov. 13 2003




Victoria’s Secret Packs Sting CD

Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion

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Sep. 25 2003




Mattel Dangles Free Cell Phones to Attract Tween Girls

Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin’ Out line of My Scene

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