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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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highlights-hello

Article

Sep. 15 2013




Chief Marketer Listline Sept. 15

Lists featured this week include Casual Living Magazine and Highlights Hello.

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email marketing

Article

Sep. 05 2013




3 Ways to Improve Email Marketing with Customer Personas

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

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scoreboard

Article

Sep. 03 2013




Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

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Screen Shot 2013-08-21 at 5.50.01 PM

Article

Aug. 21 2013




Chief Marketer Listline August 21

Lists offered this week include One Step Ahead PIP and Sensational Beginnings.

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many small light bulbs equal big one

Article

Aug. 19 2013




Did the Gmail Tabbed Inbox Reinvent Email Marketing? 1

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

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money-595

Article

Aug. 18 2013




Email List Prices Still Dropping: Worldata Index

Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.

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sheep

Article

Aug. 18 2013




Chief Marketer Listline Aug. 19

Lists featured this week include Countryside Publications and Creative Kidstuff.

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Article

Aug. 08 2013




7 Ways to Get More Email Opt-ins and Subscribers 2

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

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love of crochet

Article

Aug. 06 2013




Chief Marketer Listline Aug. 6

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

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Worship-Leader-Magazine-8

Article

Aug. 02 2013




Chief Marketer Listline Aug. 5

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

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