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Email Marketing

Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

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Worship-Leader-Magazine-8

Article

Aug. 02 2013




Chief Marketer Listline Aug. 5

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

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landscape

Article

Jul. 26 2013




Chief Marketer Listline July 26

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

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Business on a laptop

Article

Jul. 12 2013




Email Open Rates Continue to Rise: Epsilon

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

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fingers

Article

Jul. 12 2013




How Marketing Can Deliver Qualified Leads

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

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humane-canada

Article

Jul. 12 2013




Chief Marketer Listline July 12

Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.

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cricket

Article

Jul. 01 2013




Chief Marketer Listline July 1

Lists featured this week include Carus Publishing and Crutchfield.

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personalization

Article

Jun. 12 2013




Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.

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marketing-edge

Article

Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

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schwann

Article

Jun. 07 2013




Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

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indigo

Article

Jun. 04 2013




Indigo Books Creates Long-Term Email Deliverability Plan

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

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