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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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RatchetWrench_cover

Article

Oct. 07 2013




Chief Marketer Listline Oct. 7

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

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freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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Email subject lines

Article

Oct. 02 2013




How to Optimize Your Email Subject Lines: 4 Ideas

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.

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cat-website-1

Article

Sep. 26 2013




Chief Marketer Listline Sept. 26

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

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Calculator marketing ROI

Article

Sep. 26 2013




Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

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alloy

Article

Sep. 22 2013




Chief Marketer Listline Sept. 22

Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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highlights-hello

Article

Sep. 15 2013




Chief Marketer Listline Sept. 15

Lists featured this week include Casual Living Magazine and Highlights Hello.

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email marketing

Article

Sep. 05 2013




3 Ways to Improve Email Marketing with Customer Personas

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

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scoreboard

Article

Sep. 03 2013




Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

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