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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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sock dreams

Article

Jan. 25 2014




Emails We Love: Sock It To Me

Learn how etailer Sock Dreams engages customers with newsletter creativity.

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sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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email-envelope-screen-595

Article

Jan. 13 2014




Creating a Meaningful Mobile Email Strategy

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

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williams-wreath

Article

Jan. 08 2014




Emails We Love: Subject Lines that Get the Job Done

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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Email

Article

Dec. 11 2013




The Best Ways to Reach Gen Y Email Subscribers 1

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

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model-airplane-355

Article

Dec. 05 2013




Chief Marketer Listline Dec. 9

Lists featured this week include Air Age Media and Sun Magazine.

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