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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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grocer-355

Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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email-envelope-screen-595

Article

Jun. 02 2014




Inbox Confidential

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

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sales and marketing

Article

Jun. 01 2014




4 Strategies to End the Struggle Between Marketing and Sales

Here’s how to get started finding common ground and improved communications between marketing and sales.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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Article

May. 19 2014




A Look at David’s Bridal’s Digital Marketing Trousseau

As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.

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national-geographic-tiger-355

Article

May. 15 2014




National Geographic Shifts to Less Frequent, More Targeted Email Strategy

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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Email

Article

Apr. 30 2014




Are Your Emails Getting Opened? Infographic

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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kia sorrento

Article

Apr. 04 2014




Using Enewsletters to Drive Customer Behavior 1

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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email marketing

Article

Apr. 03 2014




11 Tips for Building Your Email Marketing List

These 11 tips will help you build your email marketing list from the ground up.

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Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

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