Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > EMAIL MARKETING

Email Marketing

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

Read and Discuss

1

Article

May. 19 2014




A Look at David’s Bridal’s Digital Marketing Trousseau

As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.

More...

 
national-geographic-tiger-355

Article

May. 15 2014




National Geographic Shifts to Less Frequent, More Targeted Email Strategy

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

More...

 
Email

Article

Apr. 30 2014




Are Your Emails Getting Opened? Infographic

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

More...

 
kia sorrento

Article

Apr. 04 2014




Using Enewsletters to Drive Customer Behavior 1

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

More...

 
email marketing

Article

Apr. 03 2014




11 Tips for Building Your Email Marketing List

These 11 tips will help you build your email marketing list from the ground up.

More...

 
Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

More...

 
email-envelope-screen-595

Article

Mar. 21 2014




Increasing the Potential of Your Email File

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

More...

 
garnet-355

Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

More...

 
email-envelope-screen-595

Article

Mar. 10 2014




Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

More...

 
papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

More...