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12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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Article

May. 19 2014




A Look at David’s Bridal’s Digital Marketing Trousseau

As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.

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national-geographic-tiger-355

Article

May. 15 2014




National Geographic Shifts to Less Frequent, More Targeted Email Strategy

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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Email

Article

Apr. 30 2014




Are Your Emails Getting Opened? Infographic

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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kia sorrento

Article

Apr. 04 2014




Using Enewsletters to Drive Customer Behavior 1

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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email marketing

Article

Apr. 03 2014




11 Tips for Building Your Email Marketing List

These 11 tips will help you build your email marketing list from the ground up.

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Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

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email-envelope-screen-595

Article

Mar. 21 2014




Increasing the Potential of Your Email File

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

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garnet-355

Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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email-envelope-screen-595

Article

Mar. 10 2014




Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

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