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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Aug. 07 2005




E-mail Trends Midyear Report

Flexible mailing frequencies and event-driven messaging were among the e-mail trends Chris Baggott, chief marketing officer of e-mail marketing solutions provider ExactTarget, singled out as important for the coming year. Now that the year is more than halfway over, Baggott has refined some of his predictions regarding trends.

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Aug. 01 2005




Best Foot Forward

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

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Aug. 01 2005




Carmen’s, Online and in Person

Carmen’s Cupones y Consejos, the cooperative mailer for Hispanics, is extending its reach to the Web and event promotions. Parent company Walters Media

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Aug. 01 2005




Magic Potion

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

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Jul. 13 2005




Live from the E-mail Authentication Summit: Sender ID Ready to Fight Phishers

E-mail authentication is a place to start fighting spam, but don’t stop there. That was the main takeaway from a summit meeting of some 500 e-mail service providers (ESPs), ISPs, e-mail tech vendors and e-marketers held in New York on Tuesday

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Jul. 01 2005




HoneyBaked Ham’s E-mail Recipe 1

IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,

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Jul. 01 2005




FTC Proposes E-zine Relief

WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The

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Jul. 01 2005




A Measure of Satisfaction

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

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Jul. 01 2005




Will the Legitimate E-mailer Please Stand Up?

An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I’m looking for

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Jul. 01 2005




Fruit of the Vine for Sale Online

WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

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