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Email Marketing

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Jul. 01 2005




A Measure of Satisfaction

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

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Jul. 01 2005




FTC Proposes E-zine Relief

WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The

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Jun. 26 2005




“False Positives” an E-mail Negative

For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

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Jun. 11 2005




Data Protection Firm Locks In E-mail Effectiveness

When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things — like original photography and strong subject lines — mean a whole lot.

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May. 30 2005




Sound Bites: Talking E-mail with Bill Nussey

Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. CHIEF MARKETER caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation

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Apr. 28 2005




E-Zines and Data Go Hand-in-Hand

Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?

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Apr. 28 2005




Daydreaming with Leading Hotels of the World

Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.

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Apr. 28 2005




How to Build Your E-zine List

Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.

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Apr. 27 2005




Syndicating a Website’s Content in Five Minutes 1

Responding to the tremendous buzz over RSS (Really Simply Syndication) a number of free sites on the Web have sprung up that completely automate the process of syndicating site content across the Web. In practice, this means that in a matter of minutes, you’re now able to tweak your site so that hotlinks to your company press releases and similar promotional materials can be sent to RSS readers across the Web.

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Apr. 27 2005




How to Build Your E-Zine List

Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.

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