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Enhancement

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the newspaper every summer morning. If I wanted to evaluate a hitter, I looked a

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fingers

Article

Jun. 17 2013




Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

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Article

Jun. 03 2013




The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

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Article

Jun. 03 2013




Not Your Normal Data: The Impact of the Outlier

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

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Article

May. 16 2013




Why You Should Care About Customer Journeys

(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]

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Article

May. 13 2013




Solving Marketing Complexity through Collaboration

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

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Article

May. 07 2013




Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

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Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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O2-site

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Jan. 28 2013




Data Quality Still a Struggle for B2B Marketers

Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.

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