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Enhancement

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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Article

May. 07 2013




Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

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Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Jan. 28 2013




Data Quality Still a Struggle for B2B Marketers

Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.

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Jan. 04 2013




Resolve to Have a Better Contact Database in 2013 6

No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013

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Dec. 17 2012




Data Management Roadmap: 5 Critical Multichannel Milestones 1

The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Sep. 04 2012




Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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Sep. 04 2012




Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.

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