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Mar. 18 2013




Attracting Talented Employees Takes on New Urgency: Q&A 1

Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talen More...

 

Jan. 03 2013




6 Influencer Marketing Trends for 2013

Influencer marketing has experienced explosive growth. Here's what's trending for the New Year. More...

 

Dec. 04 2012




5 Pinterest Pointers for the Holidays

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions: More...

 

Nov. 15 2012




4 Ways Marketers Can Use Private Pinterest Pinboards 2

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways. More...

 

Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest. More...

 

Sep. 14 2012




2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion. More...

 

Aug. 06 2012




Jockey and Target Join to Sell Women on Men’s Briefs 16

JKY by Jockey debuts "It's Time to Change Your Underwear" campaign at Target stores, using insights about who buys it (women) and how. More...

 

Aug. 03 2012




2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were More...

 

Aug. 03 2012




2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the "Triscuit Home Farming Day" sampling promotion. More...

 

Aug. 03 2012




2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don't actually hun More...