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B2B Top Shops

TPN

B2B Top Shops
  • Core 1: CPG & Trade Promotions
  • Core 2: Shopper Marketing
  • Core 3: Retail (in-store) Marketing


  • Clients Include: 7-Eleven, Bank of America, Grupo BIMBO, PepsiCo, The Hershey Co.
  • Website: http://www.tpnretail.com
  • Contact: jenn_nannini@tpnretail.com

TPN tripled the size of its social marketing team and invested in Sysomos, a social listening tool. Investments in comScore and Forrester have added depth to its analysis and planning toolset. Executed the Reese’s candy “Fan Up! Challenge,” combining daily shot-out experiences to win chances to score NCAA team gear, Fanatics Cash and a grand prize trip for two to the 2016 NCAA Men’s Final Four. Mobile, a microsite, in-store POS, paid digital media and Reese’s.com drove participation.

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