Moderne Communications – (the silent “e” stands for “everything!”) integrates traditional and digital to deliver “phygital” engagements. Working with LeadDog for client Sunglass Hut, the shop launched a five-market Electrify Summer tour in which consumers lit up a 10-foot synthetic sun by dancing on electricity-producing tiles—all while the real sun steadily set in the background. Results: 30,000 attendees, 164 million digital/social media impressions—and 316,000 joules of energy produced!
Chief Marketer 200
Pop2Life FCBX Index Promotions, Inc. Octagon Track Marketing Group MarketingLab Marden-Kane, Inc. FCB/RED TSMGI (The Specialized Marketing Group, Inc.) Bottlerocket Marketing (a division of Brand Connections)