MarketingLab The “Salute the New Heroes” campaign asked consumers to post a “salute or toast” to returning vets on its clients Phillips Distilling UV Vodka brand’s Facebook page. For each salute, a donation was triggered to the U.S. Chamber of Commerce’s “Hire our Heroes” program. Sales materials ensured broad retailer support helping push UV sales up by 15% that quarter and a 2016 rollout of the same program. The agency opened an East Coast office.
Chief Marketer 200
CSE Moderne Communications Collaborative Marketing Group Pop2Life Switch Performance Marketing Group SoHo Experiential Campus Agency Mastermind Involvement Marketing Legacy Marketing