Life in Mobile – With a focus on the human behind the device, this shop added Heineken USA as AOR to help strategize its mobile engagements. For its client Tecate, Life in Mobile created a boxing program—Tecate sponsors many of the biggest fights in the sport—using instant-win and sweepstakes for chances to attend a major boxing match and Tecate-branded items. It resulted in 13,000+ unique users and 188,500 sweeps entries.
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