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B2B Top Shops

Launchfire

B2B Top Shops
  • Core 1: Games, Sweepstakes & Contests
  • Core 2: Promotional Marketing
  • Core 3: Promotion Creative Concept & Design


  • Clients Include: Shoppers Drug Mart, Canadian Tire , TD Bank, Long John Silver's , Adidas
  • Website: http://www.launchfire.com
  • Contact: rmaione@launchfire.com

Launchfire – This Top Shop is all about gamification—and the delicate balance between getting results and creating a fun promotion that consumers want to play. To help Costco launch its travel business, Launchfire kicked off “Win a Mediterranean Cruise” sweepstakes with supersized images and a 100,000-question trivia game about destinations. The promotion saw double the expected registrants; basically building Costco Travel’s email list. Agency employees play games in-house as well—with

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