HelloWorld, Inc. – This Top Shop’s mantra is that promotions build long-term loyalty and loyalty programs benefit from the ongoing engagement of promotions. Just check out this one for Nathan’s Famous 100th Anniversary: A virtual Coney Island of yesteryear microsite dropped players into the park—famous for serving Nathan’s hot dogs and its hot dog eating contest—where they could see the sights, ride the rides and play games. Now, that’s a win-win.
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