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Havas Street

B2B Top Shops
  • Core 1: Sampling
  • Core 2: Event & Experiential Marketing
  • Core 3: Promotional Marketing


  • Clients Include: Heineken USA, AQUAhydrate, Dunkin' Donuts, Phillips Distilling Company (UV and Prairie Organic Vodka), Cost Plus World Market
  • Website: http://www.havasstreet.com
  • Contact: cadena@havasstreet.com

Havas Street established a presence in two new markets: Chicago and Miami, offering integrated and experiential marketing services. Executed 1,208 on- and off-premise events in one month for Dos Equis and The Most Interesting Man’s farewell mission to Mars—all staged around Cinco de Mayo. His worldly possessions were given away in a sweepstakes highlighted in on-pack messaging. An otherworldly 46,000 Dos Equis samples were tasted by earthlings.

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