Collaborative Marketing Group – Since 2000, CMG has worked with CPG clients on shopper and partnership marketing programs, with a focus on grocery, mass, C-store, drug, liquor and military. When Heinz debuted its new Yellow Mustard formula at Target stores, CMG leveraged its partnerships with Ball Park Hot Dogs and Foster Farms Corn Dogs for in-store sampling and couponing. Results? Demo stores saw 210% sales lift on demo days/170% post sales—and Target authorized displays in 1,100 stores.
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