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B2B Top Shops

Collaborative Marketing Group

B2B Top Shops
  • Core 1: Partnership & Entertainment Tie-ins
  • Core 2: Shopper Marketing
  • Core 3: Retail (in-store) Marketing


  • Clients Include: MillerCoors, DelMonte, KraftHeinz, Big Heart Pet, Foster Farms
  • Website: http://www.collabmktg.com
  • Contact: gplepel@collaborativemktg.com

Collaborative Marketing Group – Since 2000, CMG has worked with CPG clients on shopper and partnership marketing programs, with a focus on grocery, mass, C-store, drug, liquor and military. When Heinz debuted its new Yellow Mustard formula at Target stores, CMG leveraged its partnerships with Ball Park Hot Dogs and Foster Farms Corn Dogs for in-store sampling and couponing. Results? Demo stores saw 210% sales lift on demo days/170% post sales—and Target authorized displays in 1,100 stores.

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